Dangerously Delicious. Hopelessly Addictive.

Handmade in Wales using the finest Belgian chocolate and free-range eggs. As seen on BBC's The Apprentice.

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    On all orders over £35

  • Handmade in Wales

    Using only the finest ingredients

  • As Seen on The Apprentice

    Lord Sugar's 2016 winner

  • Rated 5 Stars

    Loved by customers across the UK

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The Ridiculously Rich Story

Alana Spencer started baking at 16, turned down a 9-to-5, and pitched her cakes to Lord Sugar on The Apprentice — winning a £250,000 investment. Today, Ridiculously Rich is a beloved UK cake brand, still handmade in Wales with the same obsession for flavour.

Read our story