Creating Cakes That Cater To All

Veganuary has had me reflecting on dietary inclusivity. I've been vegetarian for years, and I genuinely believe that everyone should have autonomy over their diet — and that everyone deserves access to something delicious.

Awareness months like this are important. They provoke thoughts around topics you might not otherwise consider, and for us they've been a real catalyst for change.

We've had our vegan brownie for a while now and the response has been brilliant. But I want to go further — we're dedicating real resource to developing gluten-free alternatives, starting with brownies.

The goal: by 2022, every customer — regardless of dietary restriction — should be able to enjoy something from Ridiculously Rich. Watch this space.