Dubai Chocolate Came to Wales: Meet Our Pistachio Kunafa Brownie Bar

If you have been anywhere near food content on social media in the last year, you will have seen it. A chocolate bar cracked open to reveal a flood of vivid green pistachio cream and crispy, shredded pastry. The crunch. The pull. The completely disproportionate reaction from everyone watching. The Dubai chocolate bar went from niche Middle Eastern treat to global obsession almost overnight — and it shows absolutely no sign of slowing down.

We are not ones to chase trends for the sake of it. But when a trend happens to map perfectly onto something we already do brilliantly — gooey brownie bases, proper chocolate work, interesting textures — it would be a waste not to run with it. So we did.

What Is Dubai Chocolate, Actually?

The original Dubai chocolate bar was created by Fix Dessert Chocolatier in Dubai: a milk chocolate shell filled with pistachio cream and kataifi — the fine, shredded wheat pastry used in Middle Eastern desserts like kunafa. The combination of smooth, rich chocolate with nutty pistachio and the unexpected crunch of the pastry was unlike anything most people in the UK had eaten before. That novelty, combined with the visual drama of cracking it open, made it perfectly engineered for TikTok.

Since then, the Dubai chocolate influence has spread into everything: croissants, cheesecakes, brownies, ice cream. Pistachio is now the flavour ingredient of the moment, with searches for pistachio chocolate filling up 137% year-on-year. It is not a fad — it is a genuine shift in what British consumers want from their chocolate and desserts.

How We Made It Our Own

Our Milk Chocolate Pistachio Kunafa Bar starts where everything we make starts: with a gooey brownie base. Dark chocolate, butter, eggs, sugar — the foundation that gives richness and depth. On top of that, we layer crispy pistachio kunafa pastry: the same kataifi pastry used in traditional kunafa, toasted until it has genuine crunch, worked through with pistachio. Then the whole bar is dipped in smooth milk chocolate and finished with a white chocolate drizzle.

The result is something that captures everything people love about the Dubai chocolate moment — the pistachio, the pastry crunch, the chocolate — but built on a proper handmade Welsh brownie base rather than a plain chocolate shell. It is richer, more substantial, and more genuinely delicious than most of the imitators.

We also have the Viral Dubai Cake Pot: the same pistachio kunafa brownie concept in pot form, designed to be microwaved for 30 seconds and eaten warm. If you have not had a warm kunafa brownie with the pastry still slightly crispy on top, add it to your list immediately.

Why Pistachio Works So Well With Brownie

Pistachio and chocolate is not a new combination — it has been a classic in Italian and Middle Eastern confectionery for decades. What makes it work is the contrast: pistachio has a mildly sweet, earthy, almost herbal quality that cuts through the richness of dark chocolate without competing with it. It is a flavour that feels both familiar and interesting at the same time.

When you add the crunch of the kataifi pastry, you get a third dimension: texture. A gooey brownie alone is one kind of pleasure. A gooey brownie with crispy pastry shards and nutty pistachio cream is something altogether more complex. Every bite is different, which is why people keep coming back to it.

Order It Before It Sells Out

The Dubai chocolate trend has driven serious demand for pistachio products across the UK. Our Kunafa Bar is handmade in small batches in Aberystwyth — we do not produce to a warehouse and hope for the best. Stock moves quickly.

If you want to try the Welsh take on the most viral food trend of the decade, order the Milk Chocolate Pistachio Kunafa Bar here. Or go warm with the Dubai Cake Pot — microwave, eat immediately, thank us later.